A woman with shoulder-length dark hair and bangs, wearing a striped long-sleeve shirt and dark pants, sitting on a wooden stool against a plain white background.
A collection of logos from various clothing brands, including Athleta, Abercrombie & Fitch, Old Navy, M&S, LC Waikiki, lululemon, The North Face, Ralph Lauren, and Nordstrom.

I’m an end-to-end novelty expert based in New York, USA, with 20 years of experience in the American and European (UK, Turkey) markets. A creative, strategic thinker, I have become a novelty expert (print, wash, graphics, jacquards, etc) in trends, design, and bulk production.

Balancing the delicate intersection between design, color, fabric, innovation, product development, fit and production for novelty applications. Product integrity is at my core, while identifying lean manufacturing opportunities to bring agility to organisations.

Specializations

Athleisure, lifestyle mid-market, start-up, and scaling, with a focus on adult and children's apparel.

I work with mills and vendors in Vietnam, Taiwan, China and other parts of Asia.

Linkedin

Companies worked at