Shine Tight
Creating shine fabric with foil application.
BRIEF Updating the Shine tight & bra
Created a new shine bottoms tights and bras business, growing over 3 years.
Sales are 8+ million USD.
Evolved tight with a ombre effect.
Strategy
Working on a long-lead pipeline (20 weeks) to develop different levels of shine, from high shine to dull.
Developed colourways to work in relation to the dyed fabric (not always tonal!).
Development
Work closely with the Taiwanese mill partner on-site, reviewing and developing the concept with printer.
Set up an internal wear trial (in collaboration with the QA Team).