Fast to market print
Challenged to bring flexibility to the yoga tight business for novelty.
BRIEF Speed to market for printed tights
Created a fast pipeline, leveraging fit-approved styles and bulk-approved printed fabric.
Printing on dyed fabric.
Leveraged to test new print styles (eg overside geometric print) and chase into bestsellers.
Strategy
Built a 15-week pipeline (mainline is 45 weeks).
Partnered with our Vietnamese vertical vendor partner to build stringent conditions to streamline development and bulk lead times.
Streamlined printed bulk from 55 days to 25 days.
Development Process
Consolidated the strike-off process from two rounds to one (two options).
Printed on pre-dyed ground (light grey).
Design: Structured guidelines to design prints specific for Chase.
Worked with the printer to have dyed-up development fabric for quick turn around strike-offs.